Znana na całym świecie sieć pizzeri Domino’s Pizza jest zdania, iż wyprzedziła już firmę Pizza Hut i obecnie jest największą siecią pizzeri na świecie. W 2017 roku firma zanotowała 12,2 mld dolarów w sprzedaży globalnej, przez co wyprzedziła dotychczasowego dzierżawcę pierwszego miejsca, który zanotował wynik 12,03 mld dolarów. Rządzący siecią Domino’s Pizza w 2009 roku przeanalizowali prowadzony przez nich model biznesowy, aby wprowadzić w nim korzystne zmiany, opierając się na skargach klientów, które brzmiały m.in tak, że pizza z mikrofalówki jest o wiele lepsza lub, że pizza od Domino smakuje jak karton.

        Po ulepszeniu jakości oferowanych produktów w latach 2010-2017 akcje firmy wzrosły o ponad 2000 procent, przez co wyprzedziły takich gigantów jak Apple, Netflix, Amazon, Alphabet, czy Google. Prezes firmy dużą uwagę poświęcił na usługi związane z dostawą pizzy, a także na dział IT, w którym obecnie zatrudnionych jest najwięcej osób. Dzięki takim usprawnieniom ponad połowa produktów jest sprzedawanych poprzez platformy cyfrowe.

Źródło:
https://www.cnbc.com

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